The Piper Downs

One L.A.-based band that managed to avoid those blunders and actually find success on the college circuit is the Piper Downs. Bobby Bognar, lead singer for the band , relates, “We knew the limitations of college radio, so we didn’t expect a lot.

“We just wanted to get the exposure and, hopefully,” he continues, “increase our fan base. We targeted the South West [Arizona and Nevada] because it’s within driving distance.”

Bognar reports that he got all the information he needed from the Internet and a Music Connection directory.

“Then, “he explains, “it was just calling the people who work at these stations and impressing them. Once you get a rapport going, it’s amazing how much they’ll do for you.”

The Piper Downs not only got radio play, they did on-air interviews and promo spots for the stations. Their appearances resulted in offers to play for money (what a concept!) and press.

“You can make enough to cover your trip and still have something to take home,” Bognar relates. “Some college gigs pay $1,500 to $2,500, which isn’t bad for an original band that plays very few covers.

“But, most of all,” he says, driving home, perhaps, the most imporant reason for any indie artist to pursue college radio, “We met some great people, got to know local bands and attracted new fans. In fact,” Bognar concludes, “I would recommend the college route for any act that wants to be appreciated. You can have some fun, if you learn the ropes. You just have to be realistic about it.”